Anna Cronin joined Channel 4 in April 2011 in the newly-created role of Commissioning Editor: Convergent Formats. Responsible for developing future formats for the next generation of television, Anna is focused on exploring the creative potential of connected TVs.
Obsessed with experimenting, Anna has been causing chaos combining the worlds of television and technology for the last 12 years. Prior to joining Channel 4, Anna was the Development Associate at ITV Studios Digital Productions. Responsible for creative, content & business development for ITV’s brands in a digital environment. Anna worked on many of ITV’s flagship programmes including Coronation Street, I’m A Celebrity Get Me Out of Here and Dancing on Ice where she developed interactive experiences and products across a range of emerging platforms.