FAQs

These are some of the questions we have been asked about how a sandbox works. We will update the list as more questions come in:

What is a creative economy partner?

Here is what AHRC said in the Creative Economy Hub Expression of Interest:

The Creative Economy is made up of a landscape of activities and actors operating across several sectors and at significantly different scales of activity. These range from major corporations to micro businesses, from public sector organisations to for-profit businesses. Research indicates a strong symbiosis between the different elements in a complex ecology. 

Cultural promotion & preservation

  • Museums,  galleries, libraries & archives
  • Heritage services
  • Arts & antiques markets
  • Archaeological work
  • Exhibitions & festivals

Creative activities

  • Music
  • Performing arts
  • Visual, literary & graphic art
  • Video & computer games
  • Architecture
  • Craft
  • Design & fashion

Creative communications

  • Advertising, branding & ‘experience economy’
  • Publishing & printed media
  • Film, television, radio, ‘new media’ & other broadcasting
  • Internet, social networking & other new media

Creative interactions with business  

  • Creative R&D with science & technology
  • Cultural production alongside new technologies
  • Ethical interactions with technological advances
  • Regulation  
  • Intellectual property 

I am an academic working at an institution that isn't part of REACT, can I apply?

Participation in REACT projects is open to researchers from other institutions as affiliates, as long as they are working in partnership with an academic from the Universities of West of England, Bath, Bristol, Cardiff and Exeter.

Who will make the funding decisions?

Selction of Sandbox projects will be made by a representative from each of the REACT partners. Selection will involve a two stage process of short-listing applications and then interviewing.

Who will owns the IP in the projects?

Sandbox participants will sign a three-way contract between the company, the University and iShed, which will protect the background IP of all parties. Going forward, the Creative Economy partner will have complete freedom to commercially exploit any new IP generated as part of the project but all parties will be allowed complete access for non-commercial use (publicity, papers, further collaborations etc)

Does the project need a commercial application ?
REACT is committed to delivering benefit to the Cultural Industries and Creative Economy in the region. We will be looking for projects that have an idea about the where the value in the idea might lie. Does your idea have a potential market? Do you have a clear idea about who would use the work? Do you have a plan to reach those potential audiences? In other words you should have thought about what a business plan for your project might look like if it is successful. Future income generation could of course be across the spectrum of Cultural Industry and Creative Economy, from ticket sales, pay to play, advertising, public funding, sponsorship etc.

Does my project need a research question?
REACT is a Knowledge Exchange process; we make the assumption common to such processes that you will bring high quality academic research to the project that you wish to apply in a new way. So your research inquiry is likely to be about application rather than primary research. We expect that you will bring academic research, knowledge and approaches, that can be applied in new ways with new users.

When will you announce the rest of the themes?
We hope to announce themes 2 and 3 in January to give plenty of notice. Themes will be demand-led and decided on by our advisory group.

Does the partner have to be from South West or Wales?
No, the partner can be from anywhere in the country but both partners need to be able to attend the Sandbox monthly events and showcase in order that maximum shared value can be achieved.

Can the partner be international?
Yes, but the process is competitive and we will be looking for projects with the most impact/collaboration potential, which may be tricky if you cannot meet regularly. Again both partners need to attend the Sandbox monthly events and showcase in order that maximum shared value can be achieved.

What does innovation mean?
We are not expecting to see technological innovation - the level of funding available would rarely enable this (although we obviously wouldn't rule it out). We are mainly expecting and hoping to see projects which explore and offer new thinking around the design and content of experiences aimed at the heritage sector.

What do you mean by 'this cannot be part of the creative economy partner's core business'?
If you could classify the partnership as consultancy or service provision, this funding isn't for you. Both partners need to enter the project with questions that they couldn't answer on their own. For instance, an academic partner can't commision a digital media company to make them an app or a web site to showcase their research. This doesn't mean an app company can''t participate or produce an app, but the project would need to develop knowledge and answer a problem that the company previously hasn''t been able to explore.

If your question isn't here, tweet it to @reacthub or get in touch with Victoria Tillotson, iShed Producer / victoria@watershed.co.uk / 0117 915 7233.

Produced by iShed as part of the Sandbox Programme

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