Alexandra is an interaction designer, product designer & entrepreneur based in London. She has been focusing on consumer-facing internet of things products & services since 2005 and she's the founder of the Good Night Lamp, a family of internet-connected lamps.
Alexandra runs designswarm, an internet of things design practice & consultancy and works with clients who want to design next generation connected products & help advise early stage smart products businesses. She's a co-founder of Internet of People, an agency for internet-of-things consultants.
She was co-founder and CEO of Tinker London, a smart product design studio. Focused on creating connected product experiences that linked the digital to the physical, Tinker was the first distributor of the Arduino platform in the UK, ran workshops around the world and offered design and consultancy services to clients like BBC, BT, EDF and others.
Her work has been exhibited at the Museum of Modern Art, the Victoria & Albert Museum, multiple tradeshows like the London Design Festival & Milan Furniture Fair.